4 ways to optimise your ecommerce store for older customers

It’s common to believe that online shopping is only for the young, but this isn’t true. Indeed, around a full fifth of online shoppers in New Zealand are aged 60 years or older (NZ Full Download 2021). But, online shopping does often leave senior people behind. While you can’t assume all of your older customers will be the same – …

Are cash and cheques holding your sports club back?

We know that most Kiwi sports clubs are community run. So, it might seem overkill to think about whether or not to invest in smart new technology for something basic that you’ve been doing for years – collecting payments. But, the reality is that because most sports clubs are small, volunteer-run organisations, the old ways of getting paid (cash and …

What does an ISO certification mean?

As a merchant, navigating the world of ISO certifications can get pretty overwhelming — after all, there are over 24,000 international standards that govern almost all aspects of technology and manufacturing. But, it’s important that you understand what these certifications mean and how they will impact your business. It’s likely that suppliers and third-party vendors you encounter these days will …

5 ways to optimise your ecommerce store for Gen Z

There’s an up and coming generation of consumers who are changing the landscape of ecommerce and shifting merchants’ expectations. Here’s how your ecommerce business can adapt to Gen Z. Who are Gen Z? Gen Z (loosely) refers to anyone born between 1997 and 2012; the oldest in this generation are now young adults in their early 20s entering the business …